You may have already seen some big businesses and companies such as Tesco, Santander, Xbox and Microsoft have all changed their names this week, missing out certain letters. The #MissingType campaign was launched by NHS Blood and Transplant and a PR agency called Engine Group. There's a VERY good reason behind their motives and more and more companies are jumping onboard, all to raise awareness and hopefully encourage more people to give blood.
The Assistant Director for Donor Services and Marketing at NHSBT, Jon Latham, told Huffington Post: "We simply can't ignore the fact that there has been a stark reduction in the number of new donors coming forward - a trend seen across the world.
"We know that people's lives have got busier over the last decade. People are working longer hours, commuting further, spending more time online and have less time of their own, despite more options of how to use it. Good causes are also competing increasingly for people's attention and time.
"Travel to more exotic places, tattoos and investigations such as endoscopy are becoming more common and these lead to short term deferrals from donation. These are just some of the reasons why we've seen a decline in new people starting to donate."
Unfortunately, since 2006 we now have a 40% decrease in new blood donors and with this new campaign NHS Blood and Transplant are hoping it will attract 200,000 new donors. So yes it may take up a little bit of your day, you might need to pluck up the courage to face a needle, whatever your reasons for not donating yet make sure you make the effort! If you want to find out more and you're based in the UK click here for more information
I'd love to know if you gave blood or registered to give blood since the campaign started, please share your stories in the comments below. If you're over on Twitter make sure you use the hashtag #MissingType