Why you should include a newsletter in your business model

If you’re a regular follower of the creative resources and advice blog you’re probably already signed up to the newsletter and if not, don’t worry you can sign up below. Sending a weekly newsletter to all my readers was a fantastic design for me and my business, it pushed my post engagement up, it drives traffic to my blog and most importantly it builds a community around my blog. 

Why is it so important to have a newsletter, especially if you already have a blog? Well the answer is simple, even if your readers and target audience love the stuff you’re doing, they might not always return to see what’s new. Audiences and followers can easily lose interest and quickly forget about you and your business, so a newsletter is the perfect way to kindly remind them what you’ve been up to. 

A newsletter is email correspondence that is sent out to all your followers, whether that’s 10 people or 10,000 people. You design the email, choose who to send it to, when to send it and then keep track of the reports. There are plenty of free and paid services out there that offer newsletter templates, I personally love Mailchimp, but there’s plenty to choose from and they all do a similar job. 

The most important thing about having a newsletter is building the community around your website or blog with your customers and audiences. When people feel like your speaking directly to them and involving them with what you’re doing, they’re more likely to ‘join the gang’ and open those newsletters you send them. The emphasis on building communities came around when social media became successful, you can’t take it away from successful platforms such as Facebook, Pinterest, Instagram and Twitter, they’re all fantastic ways of building an audience for free. The advantage a newsletter possesses over social media is you’re in control, you know exactly who your audience is and have access to their names and emails, you’re guaranteed the information you send will reach them all and you know newsletters will always be around.  Social media on the other hand we have no control over, we rely on the platform for storing all the information, we’re regularly asked to pay and boost our engagement to reach all our audiences and we have no control over the future of the platforms. 

Just like building a social media following you also need to build an email list, there are several ways you can do this. Firstly, you probably already have a large database of email contacts, you should consider sending and opt-in email to your email list. Secondly adding a Subscribe form on your website and social media platforms will allow your audiences to sign themselves up to your list, and thirdly adding free downloadable content on your website in return for audiences emails is a great way to build your following. 

What your Newsletter should include. 

Personality: In any creative business, allowing your personality to shine through the business is very important, so make sure you apply the same principles in your newsletters. If your newsletter comes across as ‘human’ then your audiences are more likely to keep engaged. Most people who sign up to a newsletter want to feel engaged with the business or person and get to know them. Make sure you add elements of your personality to build up that trust. 

Encourage engagement: Newsletters are a fantastic way of reminding your audience and readers that you’re still around and you might spark that question or booking they’ve been thinking about. With a newsletter your readers can easily hit reply on their email and send you a message and I highly suggest you to encourage them to do this. 

Deliver good content: A newsletter needs to be consistent, it needs to be regular ( usually weekly or monthly), offer good content and value. So before you take the leap into setting up your newsletter,  ensure you know what you’re going to offer and that you’re confident you can commit to it. Whether you’re offering free advice, updates on your work, or special offers and discount, ensure the readers will be engaged. 

First to know: Newsletters allow you to choose the time and date when the emails are sent, use this to your advantage and to make your audience feel loved. Let them be the first to know before any of your social media platforms, it will not only build up that sense of community it will also give them a reason to stay signed up. Offer special discounts to your subscribers, subscriber only content and sneak peeks of your business.