Photo Plus Expo 2017 New York: Review

This year I was invited along by Loupedeck to the 2017 Photo Plus Expo in New York. A huge thank you to Loupedeck, Felix and Mikko for having me along to not only demonstrate their awesome editing console but also for the opportunity to come across the pond and work along side the awesome wedding photographer: Jere Satam ! 

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As the Photo Plus Expo 2017 in New York draws to a close, I look back at some of the exciting products, live demonstrations and seminars that I found most useful. This year’s show featured over 7 stages that gave advice & demonstrations for the beginners and professional photographers across the four days. One of the fantastic things about the Photo Plus Expo is the experience and knowledge available to everyone who walks through the Javits Convention Center doors, you can be anything from a wildlife photographer to a wedding photographer and there is something for everyone. 

With over 200 exhibitors at this year’s show there’s certainly plenty to look at, as a complete camera geek and my love for all things tech, I made sure I got hands on with as many new products as I could. With so much going on over the weekend, I thought it would be a great idea to share my favourite stands from this year’s show: 

Holdfast 

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To get the ball rolling, I'm starting with the really awesome multi camera straps by Hold Fast. If you haven't heard of these guys before, they create the awesome MoneyMaker camera straps made from high grade leather complete with metal d-rings, safety straps and a superb versatile design. Most importantly, the straps look the business, keep your cameras secure and feel comfortable even when you're shooting a 12-hour wedding.  

What actually is the MoneyMaker? Well it's a harness-like camera strap that goes over your shoulders and allows you to carry 2 camera bodies with lenses or you can even carry three camera bodies with some other attachments.  It's so much more than just an alternative to your standard DLSR camera strap and it certainly is a big contender when you compare the MoneyMaker to the range of Black Rapid straps or Camera Belts on offer. 

The Hold Fast MoneyMaker allows you to attach any camera and lens with a tripod mount to either side of the harness, what's more, the way the MoneyMaker holds the camera means they hang by your side and keep out of your way. I shot my last wedding using the strap from Hold Fast with two Nikon DSLR's with a 24-70mm lens and a 70-200mm lens with no problems at all.  You can walk around freely and the cameras stay tucked into your side and they're ready for you when you need them, you never have to worry about picking up and putting down your cameras when you're on a shoot. 

Loupedeck

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Loupedeck is a photo editing console for adobe lightroom. It lets you be more creative, it makes your editing faster, it means you can focus more on your photo. Loupedeck system blew my socks off and if you're a wedding photographer.. in fact, if you're into any genre of photography, the Loupedeck is a game changer. I used it to edit a full wedding from start to finish, it not only halved my editing time, it made the experience of editing fun again. I was in my element editing with the Loupedeck, I was waking up early to start editing because my workflow had become so smooth and ergonomic... and they're not even paying me to say this, seriously! I could end the review here and just say get your hands on one, but if you need more persuading take a read here: Field Test Loupedeck

Nikon D850

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Welcome to full-frame FX splendour like you’ve never seen it before. From the studio to the remotest locations on earth.

The D850’s fast, ultra-high-resolution FX-format sensor uses 45.7 megapixels of effective resolution to deliver richly detailed 45.4 MP files. Print ultra-high-resolution images in ultra-large formats. Shoot true full-frame movies at 4K. The back-illuminated CMOS sensor has no optical low-pass filter and incorporates gapless on-chip micro-lenses as well as an anti-reflective coating. Incoming light reaches the photodiodes more efficiently so you get exceptional detail and incredible dynamic range. And the 153-point AF system, inherited from the D5, assures you of the pin-sharp focus and wide coverage you need for ultra-high-resolution full-frame images.

Performance is everything. When you pair ultra-high-resolution imaging power with the flexibility to shoot in any environment and adjust to any workflow—you excel. Creative flexibility. Stamina. Precision. The D850 doesn’t just perform—it takes perfection to a whole new level. You get uncompromised image performance whether you shoot RAW size Large, Medium, or Small. And both the camera and the optional MB-D18 Multi-Power Battery Pack boast extensive weather sealing: you have the freedom to shoot for longer periods, anywhere. This is also the first DSLR ever to feature an in-camera focus-stacking mode for exceptionally sharp images with vast depth of field.

Instax 

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You're probably aware of my love affair with Instax, especially when it comes to my wedding photography. My photography is all about creating amazing photographs for couples, sure images with gorgeous light, tones, composition and mood certainly help along with a good DSLR or even a mirrorless camera. But ignoring all that good stuff for a minute, the most important thing comes down to creating awesome memories for the couple and their guests. My job as a wedding photographer isn't being good with my camera settings, although that is kind of needed, it's capturing those moments, moods and delivering that emotion through image making. 

So getting back to Instax, as a wedding photographer this is why I love the Fujifilm Instax range and why it never leaves my side during weddings. It allows me to create instant memories that couples and their guests will cherish.

If you're not aware of these super awesome cameras, then you've probably been living under a rock the last couple of years. The Fujifilm Instax Camera is a spin on the old instant photography cameras, providing instant prints from the camera body, let's be honest who doesn't love vintage & retro polaroids? The Instax range is a premium, fully-fledged camera design that sets itself apart from the "cute" image projected by its predecessors. Designed for a vintage look, they feature a variety of photography modes allowing more freedom, control and creativity in your photography.

The cameras also have a host of shooting modes, this is much more than a point & shoot camera, settings such Landscape, Macro, Party & Portrait modes allow you to take back some of that control the old school instant cameras lacked. You actually have some control over what image the camera creates and prints, with the added bonus of being able to under/over expose and choose whether the flash (which is brilliant) fires or not. 

Furthermore, the Instax range actually looks the part, their vintage look mean they can sit in your camera bag or around your neck with a DSLR and not look out of place. I take a Fuji Instax to 99% of the weddings I capture and I feel comfortable having it with me and I'm always conscious about looking proffesional at weddings! 

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